Campaign India Team
Feb 08, 2014

Things They Like: Hormazd Sorabjee

The managing director of Haymarket SAC and editor, Autocar India, on his gizmos, gadgets and the three cars in his garage

Things They Like: Hormazd Sorabjee
Hormazd Sorabjee’s ‘must haves’ are his Mac Book Air at work, and his iPad3 and Blackberry at industry events and private parties. All his gadgets are on a need-to-have basis. Sorabjee prefers Mac Book Air for its light weight as it helps his back. He says, “I am very heavy on the keyboard, therefore I need a good keyboard and Mac Book Air has one.” His Blackberry helps him to connect via mails; BBM and Twitter and iPad to catch up on his reading. “All the magazines are there on Magzter and Zinio. It’s great on flight to catch up on reading. In particular I like the Economic Times app,” he explains. He is also a camera buff and his latest acquisition was a Nikon D7100.  
 
He classifies his wardrobe as ‘conservative, simple and straightforward’. He loves checked shirts, prefers causal wear at parties, ‘not so formal’ at work and one can find him in suits at industry events. And he hates wearing a tie! “The way I dress up, I think someone will send the fashion police after me,” he chuckles. He likes to support his friends’ brands and that’s why he prefers Raymond and Zodiac, while and denims comes from Levi’s. Among watches, his favourites are Rolex and TAG. Sorabjee  prefers ‘not overly sweet’ fragrances, like Armani Gio and Kenzo. Shoes? From Clark and Steve Madden.
 
He has a BMW 325i in his garage besides a  Mercedes - and a Nano. Amongst the three, he loves BMW the most and his dream car is a Ferrari Daytona. “Ferrari Daytona is the most beautiful car in the world, all time classic, sounds brilliant and just looks great,” surmises the auto expert.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

2 days ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

2 days ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

2 days ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?