Marketing
James Kirkham
Nov 22, 2022

The tricky (WhatsApp) group stages

This World Cup will see the watching millions engaging via social media groups like never before. That presents opportunities and challenges for brands

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

WhatsApp deepens business play with ads, payments, services
Advertising
Sep 17, 2025
Campaign India Team

WhatsApp deepens business play with ads, payments, ...

WhatsApp officially introduces ads in updates tab
Media
Jun 17, 2025
Matthew Keegan

WhatsApp officially introduces ads in updates tab

Will snooping clause in new IT Bill put WhatsApp on mute?
Advertising
Apr 08, 2025
Little Yadav

Will snooping clause in new IT Bill put WhatsApp on ...

How Asia is redefining football fandom for the digital age: Report
Advertising
Apr 21, 2025
Staff Reporters

How Asia is redefining football fandom for the ...

Just Published

Dyson launches review of $500m media account
Media
2 hours ago
Shauna Lewis

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

Approach Gen Z by mindset, not age
Media
3 hours ago
Anisha Iyer

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

IPG Q3 earnings show decrease in revenue, but increase in profit ahead of Omnicom acquisition
Advertising
4 hours ago
Emma Thumann

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

How necessity, not hype, birthed Liqvd Asia's AI-led studio model
Advertising
5 hours ago
Vinita Bhatia

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.