social media

1 day ago

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.

May 06, 2025

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

Apr 03, 2025

Why Snap’s creative chief is doubling down on ephemeral content

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Apr 02, 2025

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

Mar 20, 2025

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.

Mar 12, 2025

Unilever CEO: 'Spend on social will jump from 30% to 50%'

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.