social media
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The dark side of AI: When 'seeing' is not 'believing'
SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it
From likes to loyalty, AI will redefine social media: Trends for success in 2024
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies
Opinion: The creepers, stalkers, lurkers and ghosters - social media has gotten spooky
The performative nature of social participation today can be compared to a cheesy, straight-to-streaming horror movie – either you're acting or you're watching
Elon Musk's 'X' now running clickbait ads that can’t be reported or blocked
As X struggles to attract advertisers, users have reported seeing a new ad format emerge that cannot be blocked or reported, doesn't disclose the ad itself, and doesn't identify who is behind it
Can Meta ever match the heights of its Facebook heyday?
BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?
Why brands need to play catch up when it comes to opportunities in women's sport
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience
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