social media
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Toaster INSEA wins social media mandate for Godfather Beer
The beverage brand is refining its digital presence for contemporary audiences.
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Gen Z turns Discord from gaming chatrooms into protest hubs
Once a gamer’s hangout, Discord is now Gen Z’s go-to space for activism, debate, and alternative narratives.
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Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments
At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.
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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
Gen Z doesn’t care you exist — until you speak their language
From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.
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Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.
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