social media

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Interactive Avenues to handle Rajasthan Royals' social media
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Jan 06, 2020

Interactive Avenues to handle Rajasthan Royals' social media

Account won a post a multi-agency pitch

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The future is short: How pithy clips are taking over social video
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Dec 09, 2019

The future is short: How pithy clips are taking over social video

A look at TikTok's rise and other brands' quick-hitting successes.

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Falcon.io acquires Unmetric
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Oct 25, 2019

Falcon.io acquires Unmetric

Falcon.io will integrate Unmetric into their Social Media Marketing platform, enabling customers to drive consistent brand experiences across social content, engagement and insights

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Social media calls for #BoycottRedLabel for 2018 Ganesh Chaturthi film
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Sep 03, 2019

Social media calls for #BoycottRedLabel for 2018 Ganesh Chaturthi film

The ad is being ridiculed for showing the Hindu community in a negative light

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Snapchat sharpens its India focus, opens first India office
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Aug 13, 2019

Snapchat sharpens its India focus, opens first India office

Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users, and servicing local advertisers.

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D-Code 2019: Using the most powerful tool in social media – Virat Kohli
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Aug 08, 2019

D-Code 2019: Using the most powerful tool in social media – Virat Kohli

Jogesh Lulla of Cornerstone Sport and Entertainment along with MX Player's Karan Bedi explain how they broke the digital code for two recent launches