With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen
Watch the film conceptualised by Taproot Dentsu here
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
Watch the film conceptualised by the in-house team of Star Sports here
The top ten player influencers in the Premier League, ranked by We Are Social.
The author questions whether enough thought is being put into the name on the shirt
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