football
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From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite
With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen
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Facebook clicks with millions of consumers across the globe
Watch the film conceptualised by Taproot Dentsu here
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
MMGB: Star Sports makes football look like child's play
Watch the film conceptualised by the in-house team of Star Sports here
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