football

Jun 26, 2025

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite

With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.

Apr 21, 2025

How Asia is redefining football fandom for the digital age: Report

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Jul 19, 2022

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen

Mar 05, 2021

Facebook clicks with millions of consumers across the globe 

Watch the film conceptualised by Taproot Dentsu here

Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

Mar 01, 2019

MMGB: Star Sports makes football look like child's play

Watch the film conceptualised by the in-house team of Star Sports here