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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
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Marketers face new test: Many channels, little time
From WhatsApp nudges to email campaigns and push notifications, marketers are juggling multiple communication touchpoints. Yet most admit that their orchestration is fragmented at best.
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
Meta elevates Arun Srinivas to India MD
Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and revenue.
Agencies share reels and business messaging case studies at Meta Marketing Summit
At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.
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Will snooping clause in new IT Bill put WhatsApp on mute?
India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace convenience.
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