WhatsApp slows down to show what distance feels like
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
Meta’s India penalty turns spotlight on consent economics
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
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Marketers face new test: Many channels, little time
From WhatsApp nudges to email campaigns and push notifications, marketers are juggling multiple communication touchpoints. Yet most admit that their orchestration is fragmented at best.
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
Meta elevates Arun Srinivas to India MD
Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and revenue.
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