The Tribes Group has partnered with political strategist Dr. Mehul Choksi to launch Mandate, a political consulting and election communication company.
The entity looks to help parties and politicians develop a niche to break clutter and reach out to the target group.
Dr Mehul Choksi
Choksi is a lawyer by profession. He is also a student of political science with and has been involved in strategising elections since 2008.
Gour Gupta, MD, Tribes Group and co-founder, Mandate, said, “With India being the biggest and the most vibrant democracy in the world, we believe, there rests a huge opportunity in creating an organized structure to strategise, conceptualise and manage election campaigns. With elections in the key states round the corner, there can’t be a better time to launch Mandate.”
Choksi added, “Our core strengths are a fully functional data analytics and insight mining team, access to leading political parties and a proven success formula of science and political intuition can provide a 360-degree networking and implementation platform.”
Every year, about four to five states go to polls for one or the other type of elections. In the 2019 General Elections, 8,000 candidates fought for 545 seats. According to the Centre for Media Studies, India spent close to $7.5 Billion (INR 55,000 crores) during the 2019 General Elections. A significant chunk of this budget was spent on travel, advertising and promotion and conducting road shows and rallies.