VIP Industries has announced the appointment of The Rethink Company as its creative partner.
The agency will handle brand VIP and Carlton’s creative mandate. The agency will also partner VIP in their entry into two new categories.
Praful Gupta, head – marketing, VIP Industries, said, “We are delighted to onboard The Rethink Company as our creative agency for brand VIP. As we continue our efforts to build on the strong equity of brand VIP and sustain its growth trajectory, we look forward to working with Rethink. Both for providing strategic direction as well as contemporary and creative ideas to ensure brand VIP continues to maintain its dominant leadership in the luggage market.”
Nirmalya Sen, founder and CEO, The Rethink Company, said, “Needless to say, we are super excited. We can’t thank VIP Industries enough for placing their faith in The Rethink Company. The world of consumers, the thinking that drives their decision making and the way they lead their lives have so dramatically changed over the last five-seven years, that even the most well-established brands need to reevaluate and rethink their strategies and their approach to the consumer. It will be our privilege to partner VIP Industries in this journey. And to co-create strategies and media-neutral ideas anchored in brand purpose.”