WARC Rankings and ACT Responsible have unveiled The Good Report. The report is a ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
A total of 827 campaigns produced by 534 agencies for 685 advertisers from 74 countries were evaluated for this latest report.
FCB Ulka's 'Sindoor Khela - #NoConditionsApply' is third on the list of most successful campaigns that promote good causes. The list is headed by AMV BBDO London.
The agency was placed at number 10 on the 'top 25 most successful Agencies promoting good causes' list. McCann Health's New Delhi office was ranked number 19 on the same list.
The Times of India was ranked number seven on the most successful brand promoting good causes list.
BBDO Worldwide was ranked as the most successful network promoting good causes in 2018.