Campaign India Team
May 27, 2009

Tata Teleservices partners Yahoo! for a co-branded page

Tata Teleservices has partnered with Yahoo! India to create a co-branded Yahoo! India homepage which will serve as the default across all Tata Indicom Internet access devices.

Tata Teleservices partners Yahoo! for a co-branded page

Tata Teleservices has partnered with Yahoo! India to create a co-branded Yahoo! India homepage which will serve as the default across all Tata Indicom Internet access devices.

The partnership will enable Yahoo! India to reach out to the users subscribing to Tata Indicom Internet services such as Photon Plug2Surf, Photon Plus and Photon Pro Wireline Broadband. Tata Indicom subscribers will be able to find information on services like bill payment, tariff plans, promotions, etc. on the portal and will have access to Yahoo!’s flagship properties like Yahoo! Mail, Yahoo! Search, Yahoo! News, Yahoo! Cricket, Yahoo! Mobile, etc.

Gopal Krishna, VP and head of audience (emerging markets), Yahoo!, said, “Tata Teleservices’ fast-paced growth makes this partnership strategic and special for Yahoo! India. Providing world-class online content and services to a consumer on the go is integral to our growth. This partnership opens a brand new opportunity to deliver the best of Web content and services, anywhere and everywhere.”

Lloyd Mathias, chief marketing officer, Tata Teleservices said, “This alliance will allow Yahoo! to reach a wider audience in the Internet and digital spaces, and gain access to a captive user base to create not only a deeper connection with users, but also deliver a seamless user experience across platforms. Tata Indicom’s Internet and data services product lines are the best in the industry and this joint initiative will open up potential avenues to extend the popularity of co-branded portals to audiences globally.”

Source:
Campaign India

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