A group of marketing, strategy and creative industry professionals has launched Wibe Algo, a growth architecture company focused on building integrated growth systems for businesses. The company aims to combine strategy, technology, intelligence and execution within a single operational framework.
Founded by Rajasree Chatterjee and Saptak Banerjee, Wibe Algo positions its offering around what it describes as ‘growth architecture’, a systems-led approach designed to replace fragmented marketing and business execution models with connected growth structures.
The company’s model integrates strategy, technology, intelligence and execution into a unified framework supported by an AI-first intelligence layer. According to the company, the system is designed to help brands understand modern discovery patterns across fragmented digital platforms and improve measurable business outcomes through system-led growth planning.
Chatterjee, chief executive officer and co-founder, brings more than two decades of experience in brand and growth strategy. She has previously worked with agencies and managed brands including ITC, Hershey’s, Dream11, Philips, Tata and ICICI.
Banerjee, co-founder and chief operating officer, has over 12 years of experience across growth strategy and technology-led business development. His background includes roles at Dun & Bradstreet, AFS and SCL, with experience working on brands including HCL Infosystems, Ethio Telecom, Ooredoo Group and NCR Corporation.
“We are seeing a clear shift in how growth needs to be approached,” said Rajasree Chatterjee, chief executive officer and co-founder, Wibe Algo. “The focus is moving from running campaigns to building systems that are structured, measurable, and directly aligned to revenue. That requires a fundamentally different way of thinking about marketing, technology, and execution.”
Banerjee added, “The challenge today is not access to tools or platforms, but the lack of integration. Businesses are optimising parts of the journey, but not the system as a whole. Our focus is on designing growth systems that are scalable, adaptive, and capable of delivering predictable outcomes.”
The leadership team also includes Manoj Motiani as chief creative officer and partner. Motiani previously served as creative director at Ogilvy and has over 27 years of experience working on brands including Cadbury, Castrol and ICICI Bank.
“Creativity today has to do more than communicate, it has to contribute to business outcomes. The role of ideas is evolving, and that shift needs to be reflected in how brands build and scale,” said Motiani.
Rajeev Sharma joins as chief strategy and growth officer, bringing more than three decades of experience across JWT, Ogilvy and TBWA, including serving as India P&L head for JWT Digital.
“We are entering a phase where growth will be defined by how effectively businesses can connect data, decision-making, and storytelling. That requires a more integrated and disciplined approach to strategy,” Sharma said.
Sanchit Deshmukh, director, performance marketing and media, added, “Efficiency is becoming central to growth, whether it is customer acquisition cost, retention, or user quality. These outcomes can only be achieved when systems are connected end-to-end.”
Wibe Algo said it has already worked across sectors including health and wellness, fintech and emerging technology, including cybersecurity and biohacking. The company has also managed campaigns across India, the US, GCC and Singapore, reporting improvements in acquisition efficiency, conversion outcomes and customer acquisition costs, with up to 10X growth in select campaign metrics.
“The next phase of growth will not come from doing more,” Chatterjee added. “It will come from building better systems."
