BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, has announced the appointment of Saravanakumar A as managing director and chief executive officer. In his new role, he will oversee the company’s overall business strategy and growth roadmap, with a focus on strengthening BOBCARD’s market position in the Indian credit card sector.
Saravanakumar brings more than three decades of experience in the banking industry, having joined Bank of Baroda in 1994. During his tenure, he has held several leadership roles across domestic and international operations, contributing to business growth, operational management and strategic transformation initiatives.
At BOBCARD, Saravanakumar will focus on driving business growth, strengthening the company’s risk management framework, enhancing customer experience and building an innovative product portfolio aligned with changing consumer requirements. The appointment also supports BOBCARD’s brand vision of ‘Reimagining credit for India’.
Throughout his career, Saravanakumar has worked across retail banking, rural and agri-finance, treasury, credit and operations. He also brings international business exposure, with experience in improving profitability and business performance across global markets.
Saravanakumar A, managing director and chief executive officer, BOBCARD LIMITED, said, “BOBCARD has been at the forefront of reimagining credit for India by making financial solutions more inclusive, accessible, and aligned with evolving customer aspirations. Having started my journey with the Bank of Baroda ecosystem in the same year BOBCARD was established, I have closely witnessed the evolving needs of customers over the years, which continue to shape our focus on innovation, responsible growth, and deliver meaningful value to our customers and partners backed by the strong legacy and trust of the parent Bank.”
The leadership appointment comes as BOBCARD continues to expand its customer offerings and strengthen its positioning within India’s financial services and digital payments landscape. The company has increasingly focused on technology-led payment solutions and digital-first customer acquisition processes to support scale and accessibility.
Saravanakumar holds a postgraduate degree in finance with a Master’s in Management Studies qualification. He also holds professional certifications including CAIIB and JAIIB. His contributions to the banking sector have been recognised through several awards, including an honour presented by M. K. Stalin, chief minister of Tamil Nadu, for his contribution towards growth in MSME lending.
Known for his strategic and operational leadership, Saravanakumar is expected to focus on strengthening BOBCARD’s market presence through innovation, customer-centricity and sustainable business growth.
Established in 1994, BOBCARD LIMITED operates as a non-banking financial company wholly owned by Bank of Baroda. Its primary business is in the credit card segment, offering products across categories including shopping, travel, lifestyle and co-branded partnerships. The company’s portfolio includes BOBCARD Cashback, Easy and Select cards, products for defence personnel and professionals, as well as partnerships with brands including Etihad, HPCL, Snapdeal and IRCTC.
