Campaign India Team
Jun 07, 2019

Talkwalker’s Battle of the Brands: ICC Cricket World Cup vs Women’s FIFA World Cup - Part II

A weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: ICC Cricket World Cup vs Women’s FIFA World Cup - Part II
Whether it’s cricket or football, everyone is glued to their screens this month with the Cricket World Cup and the Women’s Football World Cup. The question is – which tournament are people cheering for the most. In India, it’s pretty obvious, that it would be the #CWC19, but let’s take a look at the global stats!

Talkwalker, a social media analytics company, takes a closer look at the buzz. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.

Language Data: 
 
Along with tracking the buzz, it’s also important to see which language the buzz is taking place in. English has the overwhelming majority for both tournaments. For the Cricket World cup – since the majority of teams are former colonies, it’s easy to see why English is the most used language. For the Fifa world cup, we see a lot of Spanish, French and German as well. Since it’s a European sport, the language distribution is more balanced.
 
Geographic Data: 
 
Which countries are buzzing about the Fifa vs the Cricket world cup? India figures prominently in the Cricket World cup list – with a whopping 44.3% of the mentions, followed by the USA, Pakistan and the host country, UK. For FIFA, we see a much smaller number for India at 2.8% of the mentions. The majority of the mentions comes from the USA, followed by France (host country) and then the UK.
 

 

Source:
Campaign India

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