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The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
Ravi Kudesia has been appointed vice president and business head of the division.
India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.
With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.