Survey projects APAC with signs of recovery in next six months

One in three APAC marketers expect to increase their regional media budgets in the next six months, according to the first survey of the 25 multinational companies, which are members of the newly-formed World Federation of Advertisers (WFA) APAC Media & Marketing Network. Results from the survey, conducted in May this year, show signs that multi-national marketer investment may be recovering. However, 45% said they still anticipated having to make further cuts in the next six months.

by Campaign India Team