Campaign India Team
Oct 29, 2018

Starcom wins Nykaa’s media mandate

The business was won after a multi-agency pitch

Starcom wins Nykaa’s media mandate
Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics
and wellness products. The business was won as part of a hotly contested pitch, in which leading
agency groups participated.
 
Rathi Gangappa, CEO, Starcom India says, “This is a prestigious win for us. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa
exceed its core marketing KPI’s. We look forward to partnering with Nykaa on their expansion plans
and are committed to their growth and success.”
 
Hitesh Malhotra, CMO, Nykaa.com says, “Starcom brings in a mature team that understands the periphery of beauty and the dynamicity of eCommerce - both of which are sacrosanct to Nykaa. In a fragmented landscape where the consumer’s attention is split across multiple devices, it is imperative that knowledge of omnichannel messaging is delivered through the sheer power of media, partnerships and innovation. Starcom's valuable media inputs, experience and expertise will enhance our brand further; their hunger and startup culture of collaboration truly mirrors our own. We are confident that Starcom will help us unlock new consumer connections and will maximise returns on our media investments.”  
 
Nykaa is one of India’s leading  e-commerce companies, offering beauty and wellness products. It
also has offline presence. Today, Nykaa sells over 850 curated brands and 35,000 products.
Source:
Campaign India

Related Articles

Just Published

Premium
Havas Group acquires Langoor
Premium
1 hour ago

Havas Group acquires Langoor

The 170-member digital agency will be rebranded as Langoor Havas

Premium
When the furniture becomes the bridegroom
Premium
17 hours ago

When the furniture becomes the bridegroom

Watch the films conceptualised by The Co Integrated here

Premium
Advertisers are drowning in data, Kantar study says
Premium
19 hours ago

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

Premium
Ranbir Kapoor turns oppo-rtunist with Badshah and Katrina Kaif
Premium
21 hours ago

Ranbir Kapoor turns oppo-rtunist with Badshah and ...

Watch the film conceptualised by Contract India here