Campaign India Team
Oct 29, 2018

Starcom wins Nykaa’s media mandate

The business was won after a multi-agency pitch

Starcom wins Nykaa’s media mandate
Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics
and wellness products. The business was won as part of a hotly contested pitch, in which leading
agency groups participated.
Rathi Gangappa, CEO, Starcom India says, “This is a prestigious win for us. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa
exceed its core marketing KPI’s. We look forward to partnering with Nykaa on their expansion plans
and are committed to their growth and success.”
Hitesh Malhotra, CMO, says, “Starcom brings in a mature team that understands the periphery of beauty and the dynamicity of eCommerce - both of which are sacrosanct to Nykaa. In a fragmented landscape where the consumer’s attention is split across multiple devices, it is imperative that knowledge of omnichannel messaging is delivered through the sheer power of media, partnerships and innovation. Starcom's valuable media inputs, experience and expertise will enhance our brand further; their hunger and startup culture of collaboration truly mirrors our own. We are confident that Starcom will help us unlock new consumer connections and will maximise returns on our media investments.”  
Nykaa is one of India’s leading  e-commerce companies, offering beauty and wellness products. It
also has offline presence. Today, Nykaa sells over 850 curated brands and 35,000 products.
Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far