Campaign India Team
Oct 29, 2018

Starcom wins Nykaa’s media mandate

The business was won after a multi-agency pitch

Starcom wins Nykaa’s media mandate
Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics
and wellness products. The business was won as part of a hotly contested pitch, in which leading
agency groups participated.
 
Rathi Gangappa, CEO, Starcom India says, “This is a prestigious win for us. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa
exceed its core marketing KPI’s. We look forward to partnering with Nykaa on their expansion plans
and are committed to their growth and success.”
 
Hitesh Malhotra, CMO, Nykaa.com says, “Starcom brings in a mature team that understands the periphery of beauty and the dynamicity of eCommerce - both of which are sacrosanct to Nykaa. In a fragmented landscape where the consumer’s attention is split across multiple devices, it is imperative that knowledge of omnichannel messaging is delivered through the sheer power of media, partnerships and innovation. Starcom's valuable media inputs, experience and expertise will enhance our brand further; their hunger and startup culture of collaboration truly mirrors our own. We are confident that Starcom will help us unlock new consumer connections and will maximise returns on our media investments.”  
 
Nykaa is one of India’s leading  e-commerce companies, offering beauty and wellness products. It
also has offline presence. Today, Nykaa sells over 850 curated brands and 35,000 products.
Source:
Campaign India

Related Articles

Just Published

11 minutes ago

INS writes letter to Prakash Javadekar, calls for ...

Also asks for withdrawal of 5% customs duty on newsprint

50 minutes ago

Live blog: News updates - week of 14 June

In the news: Audi, Mylab, Skoda Auto Volkswagen

1 hour ago

Blog: A celebrity's personal morality is not a ...

Consumers are getting discerning enough to separate the chaff from the grain, says the author

1 hour ago

Global ad market seen surging to new highs this year

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US