Cheil India has announced the appointment of Srijib Mallik as head of the Samsung business.
Mallik will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.
He moves from TBWA\ India, where he was executive director and managing director - NU 3.0.
Chung said, “Samsung is one of our largest and most prestigious businesses in India. We believe that Srijib possesses the required skills to help Cheil produce top-class work.”
Mallik said, “I am excited to join Cheil and lead such a large and important mandate. The sheer expanse of Samsung’s product footprint combined with Cheil’s business connected agency model that combines all functions of marketing services to deliver value is something that I am really looking forward to.”
He has also worked with Publicis, Venture Land and Creativeland Asia, Bates, Wieden & Kennedy, and JWT.