SpiceJet’s new communication strategy attempts to deliver ‘value’

With airline companies in India looking at weathering the current challenging industry scenario, domestic Indian brands have some work ahead of them. In a scenario, where full service carriers have been advertising low fares and low cost carriers have been talking about superior service advantages, for the average consumer selecting an airline has been a task that he/she has decided upon, based on the lowest common denominator- pricing.

by Campaign India Team