Campaign India Team
Feb 08, 2012

Sony and Colors drop points in Week 5

Star Plus retains top position with 309 GRPs

Sony and Colors drop points in Week 5

According to TAM's data released for Week 5, Star Plus continued to lead the GEC pack with 309 GRPs, up from 306 in the previous week.

Both Colors and Sony registered a dip in numbers. Sony registered 217 GRPs, a drop of 20 points compared to last week, while Colors registered 204 GRPs as compared to 230 GRPs in Week 4. Meanwhile Zee went up marginally from 172 GRPs in Week 4 to 179 in week 4.

As for the other channels, Sab was at 133 (132 in Week 4), Imagine TV at 55 (61 in Week 4), Life OK at 83 (85 in Week 4) and Sahara One at 48 (45 in Week 4).

The top ten Hindi GEC programmes of Week 5 were:

Rank Channel Programme Air Date TVR
1
Star Plus

 

Saathiya Saath Nibhana

31/01/12
6.21
2 Star Plus

 

Yeh Rishta Kya Kehlata Hai
 

30/01/12 6.18
3 Star Plus

 

Diya Aur Baati Hum

31/01/12 6.1
4 Star Plus

 

Is Pyaar Ko Kya Naam Doon

31/01/12 4.70
5 Sony Entertainment TV

 

C.I.D

04/02/12 4.15
6 Colors Uttaran 31/01/12 4.04
7 Colors

 

Balika Vadhu

02/02/12 3.95
8 Sony Entertainment TV

Crime Patrol

04/02/12 3.93
9 Star Plus

Ek Hazaron Mein Meri Behna Hai

31/01/12 3.90
10 Zee TV

Pavitra Rishta

 

01/02/12 3.6
 
 
(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Wk 5 2012) 
 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

12 hours ago

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

13 hours ago

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

13 hours ago

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.