Campaign India Team
Jul 06, 2011

GEC Ratings: Star Plus gains, while Colors and Zee TV slide

Sony and Imagine also up their performance

GEC Ratings: Star Plus gains, while Colors and Zee TV slide

STAR Plus stayed on the top of the GRPs table in Week 27, and also improved its performance by closing the week at 311 GRPs, up from 292 GRPs last week. Colors and Zee TV lost out this week, with the latter dipping to 205 GRPs from 228 GRPs registered in Week 26. Colors garnered 253 GRPs, down from 263 GRPs.

Sony moved up from 150 GRPs last week to 173 GRPs, while Imagine gained substantially to end the week at 107 GRPs, up from 81 GRPs.

Sab TV dipped marginally to close at 134 GRPs from 137 GRPs, while Star One with 41 GRPs and Sahara One with 34 GRPs improved their performances marginally.

Source:
Campaign India

Related Articles

Just Published

9 hours ago

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

11 hours ago

India’s online gaming bill redraws the playing ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

12 hours ago

India’s app boom tests advertising’s Google–Meta habit

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.