Campaign India Team
Jan 11, 2012

GEC Ratings: Star Plus continues to lead; top four channels lose GRPs

Sony back to number two position with 236 GRPs in Week 1 ’12

GEC Ratings: Star Plus continues to lead; top four channels lose GRPs

Though all the top four Hindi GECs lost points over the first week of 2012, Star Plus continues to lead the genre with 311 GRPs, a drop of 14 points from last week’s 325. The fight for second place continues between Sony and Colors, with the former winning the battle for the TAM ratings released for Week 1 ’12.  Sony ended the week with 236 GRPs, registering a marginal drop of four points over previous week’s 240. Meanwhile, Colors lost 43 points over last week’s GRPs to register 213 GRPs and settle for third spot.  Zee TV’s score dipped by 10 points to register 184 GRPs.

SAB was the only gainer among the top five Hindi GECs, registering a gain of 11 points from 113 to 124 GRPs. Life OK (formerly Star One) had  a good run this week registering a growth of 24 points to register 98 GRPs as compared to last week’s 74. Imagine TV registered 64 GRPs (last week: 72), Sahara One registered 42 GRPs (last week: 35), Star Utsav registered 38 GRPs (last week: 29), DD1 stayed put at 13 GRPs and Zee Smile registered 6 GRPs (last week: 4). 

The top ten programmes of Week 1, 2012 were:

Rank Channel Programme Air Date TVR
1
Star Plus

Saathiya Saath Nibhana

3/1/12
6.6
2 Star Plus Diya Aur Baati Hum    5/1/12 5.98
3 Sony Entertainment TV

C.I.D

 

7/1/12 4.97
4 Colors

Balika Vadhu 

6/1/12 4.76
5 Sony Entertainment TV

Crime Patrol

7/1/12 4.41
6 Star Plus Yeh Rishta Kya Kehlata Hai   2/1/12 4.38
7 Sony Entertainment TV

Bade Achhe Lagte Hain

2/1/12 3.86
8 Star Plus Survivor India 6/1/12 3.82
9 Star Plus

Is Pyaar Ko Kya Naam Doon

5/1/12 3.73
10 Star Plus

 

Ek Hazaron Mein Meri Behna Hai

2/1/12 3.69

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market

Period: Wk 1 (Jan 1 to Jan 7) 2012

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Asian Paints shows new safety standards with nosy ...

Watch the film conceptualised by Ogilvy here

19 hours ago

Door-to-door delivery of newspapers can resume in ...

In his address to the state about 'Mission Begin Again', Uddhav Thackeray gave the green light to delivery of newspapers in residential areas

21 hours ago

Campaign Connect starts tomorrow

Don't miss your chance to hear from top CMOs from Unilever, Mastercard, Burger King, Axa, DBS and agency leaders like Arthur Sadoun, Sir Martin Sorrell, Gary Vaynerchuk and more. Full agenda inside.