Campaign India Team
Apr 06, 2023

SoCheers launches SoCheers Spark

The platform will be focused towards generating campaigns that shed light on unspoken social and environmental causes

SoCheers launches SoCheers Spark
Creative digital advertising agency, SoCheers, has launched its new vertical called SoCheers Spark. 
 
The vertical aims to be a catalyst for change, with an aim to work with brands and NGOs who wish to make a difference in the society. The platform will be focused towards generating campaigns that shed light on unspoken social and environmental causes. 
 
It will be spearheaded by Aanchal Kohli, head - corporate communications; Nikhil Somani, head - account planning and Mihir Nair, senior manager - account planning, SoCheers. 
 
Mehul Gupta, co-founder and CEO, SoCheers, said, “With its immense reach, advertising is a potential tool that can connect with vast audiences. Over time, our advertising campaigns have reached billions of people, and we believe it's time to leverage this potential for cause-related initiatives. By creating a brand mark, advertising can motivate people to take action and effect positive change in the world. Increasing awareness and interest in issues that can benefit society represents the next step in making a meaningful impact. As we celebrate ten years in business, we are thrilled to embark on this journey.”
 
Kohli, Somani and Nair, said, “SoCheers Spark represents a natural evolution for our agency, as our campaigns have always stood out for their ability to create an impact, whether in business or for social causes. We are excited about the possibilities this new vertical brings, a focused effort on creating campaigns that challenge the norm and inspire people to take action. As a creative agency that loves to take risks and push boundaries, we are doubling down on that ethos with SoCheers Spark. Our goal is to develop campaigns that capture people's attention, engage them emotionally, and inspire them to take action. We are confident that this new vertical will enable us to make a meaningful impact in the industry.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.