Team Pumpkin launches HypeSquad

Team Pumpkin has announced the launch of HypeSquad, its specialised content and communications arm. 

 

The new division specialises in new media content, communications, and influencer marketing based services. It will offer functional solutions across a range of verticals, including media relations, content distribution, influencer outreach, and crisis management.

 

HypeSquad will also launch content IPs across the Lifestyle, marketing and BFSI verticals, to make it more accessible and understandable. 

 

Swati Nathani, co-founder - Team Pumpkin and HypeSquad, said, “While HypeSquad as an individual arm of Team Pumpkin created some celebrated PR and influencer campaigns and won awards, we wanted to give the team more autonomy and power to do greater work. This award-winning team will be more power-packed, and you will do some excellent work in the coming days.”

 

Ranjeet Kumar, co-founder of Team Pumpkin, said, “The purpose of having these independent entities is to have super-specialised focus and more attention on quality execution. Expertise, Execution, and Efficiency are the common thread that will drive these individual agencies. They always worked with this thread; becoming autonomous was only a matter of time.”