A quarter of marketers are ‘stressed all the time’

Just over a third (33.5%) of marketers believe they have a good work-life balance but almost a quarter (24%) are stressed all or most of the time. 

According to a survey conducted by Storyblok of 200 senior marketers at mid to large brands, the profession is plagued with high levels of stress, with just 6% identifying as "never stressed". 

In many cases, work-related stress affects marketers’ home lives, with more than half (55.5%) arguing with their partners because of it at least sometimes; 9% said it was "all the time"; and just 20% said never.

Marketers are struggling to detach from work while on holiday too, with more than three-quarters (75.5%) checking their work emails at least once a day, and 25% saying they cannot stop thinking about work when on leave. 

In addition, 33% of those surveyed said they do additional work early in the morning before normal business hours, and 56% of marketers believed themselves to be more productive outside of normal business hours. 

In terms of meetings, only 32% of marketers said they enjoyed them and almost half (46.5%) considered their meetings generally productive.

Marketers love the grind

Despite somewhat concerning figures surrounding work-life balance, 77% of respondents had no regrets about becoming marketers and 70% would be happy for their offspring to continue their marketing legacy. 

Interestingly, 75% said that they would be more productive and happier if they were given the option of working a four-day week, even if it meant working longer hours.

Dominik Angerer, chief executive and co-founder of Storyblok, said: “We undertook this survey in the context of radically changing workplaces. Marketers are among the most exposed to the impact of technological developments, so gaining a deeper understanding of their personal workplace preferences, stresses, and productivity more broadly can help businesses determine how best to manage change, improve happiness, and productivity.”