Seedtag, the contextual advertising company has forayed into the Indian market.
The platform helps brands deliver relevant ads without needing their personal information and aims to create effective advertising for a better internet.
With this, Seedtag is now present in its second market in Asia. It currently operates in the United Arab Emirates.
In India, the office will be based in Mumbai - headed by Milva Povo, sales director. Povo joined Seedtag from Blis, where she was head of sales - India.
She will be responsible for leading a brand new team, tasked with ensuring success in Seedtag’s newest market.
Povo said, “Change is the only constant in the digital media space, everyday technology innovations push the bar to make every advertising dollar worth its run. Seedtag has a great product offering which not only distinguishes its solutions from other ad tech players but also bridges the gap to reach the most relevant user in the contextual AI space. I’m sure this will only continue and Seedtag will make waves in the Indian market, riding on the global success in every market we are present in.”
Dal Gill, VP, global partnerships, Seedtag, added, “It’s an exciting launch for Seedtag as we see this being the perfect time to enter the digital advertising market in India. Combining a big push on digitalisation, access to data for all demographics, rising middle class and the appetite to invest from the big brands in the region. We are looking forward to positioning our best in class contextual offering to local brands to help reach campaign objectives whatever they may be.”
Povo has also worked with GroupM, Flip Media, Radio City and Fever FM.