launch
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Nykaa Cosmetics and Naagin collaborate on spicy plumping gloss launch
The launch is supported by a po-culture campaign film featuring actor Urvashi Dholakia.
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Swiggy and Curefoods launch nationwide 40-day high-protein campaign
The national campaign offers high-protein menus across multiple cities through four of Curefoods’ key brands.
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Wellbeing Nutrition enters kids segment with launch of Kids Superfuel
Wellbeing Nutrition has expanded into the kids’ category with Kids Superfuel, a science-led daily nutrition mix developed for children aged seven and above.
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Mugafi and Avalanche partner to launch global entertainment IP platform
The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.
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Loca Loka launches first India brand film ‘100 or Nothing’
The one-minute film focuses on the brand’s founding principles of 100% agave, 100% craftsmanship and 100% authenticity.
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We Are Expecting campaign anchors AllThingsBaby’s Mumbai launch
The company marked its Mumbai flagship opening with an experiential campaign designed to mirror the emotional journey of modern parenthood.
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