launch
Mugafi and Avalanche partner to launch global entertainment IP platform
The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.
Loca Loka launches first India brand film ‘100 or Nothing’
The one-minute film focuses on the brand’s founding principles of 100% agave, 100% craftsmanship and 100% authenticity.
We Are Expecting campaign anchors AllThingsBaby’s Mumbai launch
The company marked its Mumbai flagship opening with an experiential campaign designed to mirror the emotional journey of modern parenthood.
NCL Group and Sunny Side Up launch campaign for Bison Panel
The campaign seeks to address growing confusion in the market where various materials are marketed as CBPB and often mislabelled as Bison.
Amit Dhawan and Preetesh Chouhan launch VibeTheory
The company claims to blend AI, creativity, and strategy to help brands achieve adaptive storytelling and human-centered digital transformation.
Hunter launches Men’s Day campaign celebrating unspoken camaraderie
Hunter marks International Men’s Day 2025 with a campaign highlighting how men communicate through shared understanding and silent gestures.
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