Affle has appointed Lochan Kothari as associate director for business development for India and Siddarth Correya as director for business development for Indonesia.
Kothari joins Affle from SMS Gupshup. In a career spanning 14 years he has also worked with Diageo, The Times of India group, Zee Telefilms, 360 Degrees and The Indian Express. At Affle, Kothari will be heading the business development effort for the West and South regions in India, focusing on boosting mobile advertising and marketing solutions for existing and new business partners.
This is Correya's second stint at the agency. In his new role he will look to forge strategic partnerships to leverage Affle's production penetration, increase mobile and sales representation and drive the mobile marketing solutions offerings for business partners and brand owners in Indonesia. Correya has also worked with One97 and Nokia.
Commenting on the appointments, Sankalp Mehrotra, regional director, business development, Affle, said, “We are thrilled to welcome Siddarth and Lochan to the Affle family as we look to achieve and sustain a quantum growth in the coming fiscal year. Siddarth was one of our star performers in India. He built long term relationships with business partners and successfully helped execute various campaigns in his earlier stint with Affle. We are confident that he will bring the same energy and excitement to Affle’s Indonesia business. We are also delighted to have Lochan join us in Mumbai. With Lochan on board, we are now looking to strengthen our leadership position in the mobile advertising industry in India. Lochan’s diverse experience will help steer the team in the right direction to create valuable business opportunities with the top brands and agencies.”
On his appointment, Correya said, “I am very happy to reunite with Affle, and even more eager to start working with the team and initiate a follow through on the impressive business portfolio built by the company. This year is going to be an exciting one for the Indonesia market as Affle strengthens the core of its business operations by taking on new strategic plans for 2012 with the help of a bigger team. I am looking forward to drive the company’s growth to greater heights by leading the mobile evangelization in the market as I work closely with all key stakeholders in the mobile advertising ecosystem.”
Kothari said, “I am very excited to have joined Affle, at this time. It is truly fascinating to create brand advertising solutions on the small screen that is now fast becoming the leading medium for content consumption. Affle has the right solutions and services to ride on this wave and play its part in taking the mobile advertising industry in India past the next big milestone. I look forward to utilizing my knowledge and experience to strengthen our position in the market and assert the trust of our partners and customers. ”