Digital advertising and video monetisation player Vdopia has brought in Shivam Srivastava as director business development - APAC operations.
Prior to joining Vdopia, Srivastava was associate vice president at ZenithOptimedia.
On the appointment, Preetesh Chouhan, vice president and sales head, APAC, Vdopia, said, “Vdopia has established itself as the fastest growing company in video advertising and now it’s time to broaden our horizon and target emerging markets in SEA and MENA. We are confident that Srivastava as director will help us take this vision forward and add value to advertising in these areas.”
On his move, Srivastava said, “These are exciting times for digital advertising, and I see mobile and video playing an important role in its growth. Video is going to create its own ecosystem in the digital space, whereas mobile will hit the tipping point because of its sheer numbers and targeting capabilities. 2013 is the year of the mobile, and I am very excited to be part of both these ecosystems. Also coming from an agency background, I am well aware of the agency and client’s objectives and will try and align our products portfolio’s with the client’s requirement.