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Vdopia has appointed Debadutta Upadhyaya (pictured) as vice president, India. Upadhyaya joins from Yahoo! India where she was head of sales strategy. At Vdopia she will report to Saurabh Bhatia, chief business officer and co-founder.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.