Vdopia ties up with Web18

Vdopia, online video advertising network and video ad platform company, has partnered with Web18, the online arm of Network 18 Group. As per the agreement, Vdopia ad network will get and serve advertisements for all video content across all Web 18 websites including ibnlive.com, moneycontrol.com, josh18.com, cricketnext.com, tech2.com and buzz18.com.

"Web18 is amongst the leading internet companies in the country today and videos at ibnlive and moneycontrol are huge hit amongst the internet audience not only in India but across the world," said Srikanth, Founder, Vdopia.

"Vdopia has combination of excellent team, superior technology, innovative ad formats and amazing understanding of the Indian and NRI markets. Through their innovations in the Video Advertising Formats Vdopia opens many new monetization opportunities for publishers making them the pioneers in the Video Advertising field. We have been working with them now for over 6 months and they are strategically an important partner for us, as we are seeing tremendous growth in video viewership across our sites." says Rajan Srinivasan, Sales head, Web18.