Shishir Mishra elevated as brand director for Citroën in India

Stellantis India has announced the elevation of Shishir Mishra as the brand director for Citroën in India.

 

In his new role, Mishra will be responsible for steering the brand's strategic initiatives and further strengthening Citroën's presence and impact in the Indian automotive market.

 

Before he was appointed brand director, Mishra served as the head of sales and marketing- synergy functions for Jeep and Citroën, having joined the automaker in 2018 as part of the core team responsible for the launch of Citroën in India.

 

Aditya Jairaj, CEO and managing director, Stellantis India, said, "We are delighted to appoint Shishir Mishra to lead Citroën in India. His experience, coupled with his proven track record of delivering results, makes him the ideal candidate to intensify Citroën's brand strategy in this dynamic market. I am confident that under his leadership, Citroën will continue to innovate and excel, further solidifying its position towards a leading automotive brand in India."

 

Mishra said, "I am excited to take on this role at an important juncture for the brand and the automotive industry. I look forward to leverage Citroën's rich heritage and innovative spirit to strengthen our position in the Indian market, working closely with our dealer partners to deliver exceptional experiences to our customers and drive."