Campaign India Team
Apr 03, 2018

Sandeep Goyal picks up stake in Sync Media

Goyal's daughter Carol will join the board of the ad tech company

Sandeep Goyal picks up stake in Sync Media
Media veteran Sandeep Goyal of Mogae Media has picked up 10 percent equity in ad-tech platform Sync Media. The deal has been closed at a pre-money valuation of USD 3 million. Goyal’s daughter, Carol, will join the Board of Sync Media.
 
Sync Media was promoted last year by media professional Anubhav Sharma and Vikas Saxena, ex-CEO of Nimbuzz and founder of Samgavi is also an early investor in the company. 
 
“I think Sync Media is one of the pioneers in its space. The syncing of television and mobile is an area that excites all brands and digital planners. It gives both enhanced relevance and enhanced conversion to brand campaigns. Mine is an investment in not just the platform but in the innovativeness of its promoters,” says Sandeep Goyal who is a former Group CEO of Zee Telefilms.  
 
Sync Media has plans to take its offering to South East Asia during the later part of 2018 after it has completed an all-India rollout.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

2 days ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

2 days ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

2 days ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.