Media veteran Sandeep Goyal of Mogae Media has picked up 10 percent equity in ad-tech platform Sync Media. The deal has been closed at a pre-money valuation of USD 3 million. Goyal’s daughter, Carol, will join the Board of Sync Media.
Sync Media was promoted last year by media professional Anubhav Sharma and Vikas Saxena, ex-CEO of Nimbuzz and founder of Samgavi is also an early investor in the company.
“I think Sync Media is one of the pioneers in its space. The syncing of television and mobile is an area that excites all brands and digital planners. It gives both enhanced relevance and enhanced conversion to brand campaigns. Mine is an investment in not just the platform but in the innovativeness of its promoters,” says Sandeep Goyal who is a former Group CEO of Zee Telefilms.
Sync Media has plans to take its offering to South East Asia during the later part of 2018 after it has completed an all-India rollout.