Campaign India Team
Apr 03, 2018

Sandeep Goyal picks up stake in Sync Media

Goyal's daughter Carol will join the board of the ad tech company

Sandeep Goyal picks up stake in Sync Media
Media veteran Sandeep Goyal of Mogae Media has picked up 10 percent equity in ad-tech platform Sync Media. The deal has been closed at a pre-money valuation of USD 3 million. Goyal’s daughter, Carol, will join the Board of Sync Media.
 
Sync Media was promoted last year by media professional Anubhav Sharma and Vikas Saxena, ex-CEO of Nimbuzz and founder of Samgavi is also an early investor in the company. 
 
“I think Sync Media is one of the pioneers in its space. The syncing of television and mobile is an area that excites all brands and digital planners. It gives both enhanced relevance and enhanced conversion to brand campaigns. Mine is an investment in not just the platform but in the innovativeness of its promoters,” says Sandeep Goyal who is a former Group CEO of Zee Telefilms.  
 
Sync Media has plans to take its offering to South East Asia during the later part of 2018 after it has completed an all-India rollout.
Source:
Campaign India

Related Articles

Just Published

Premium
A year after abandoning 'deathtrap', WPP's Malaysian campus plans remain in limbo
Premium
22 minutes ago

A year after abandoning 'deathtrap', WPP's ...

Agency network says it continues to look for a suitable location for a new KL campus, with agencies remaining in disparate offices for now.

Premium
Unmetric Engagement Meter: Twitter top 10 (1-10 February)
Premium
42 minutes ago

Unmetric Engagement Meter: Twitter top 10 (1-10 ...

Posts from Poco, Samsung Mobile, Realme and more...

Premium
Diageo extends its partnership with The Glitch
Premium
9 hours ago

Diageo extends its partnership with The Glitch

The agency has been working on digital previously

Premium
Tata Trusts urges citizens to segregate waste at its source, with #TwoBinsLifeWins
Premium
10 hours ago

Tata Trusts urges citizens to segregate waste at ...

Watch the film conceptualised by FCB Ulka here