Royal Enfield’s Shubhranshu Singh to head jury for APAC Effie Awards 2021

Effie Asia Pacific has named Shubhranshu Singh, Global head – brand and marketing at Royal Enfield and Michelle Hutton, vice chair of Edelman Asia Pacific & CEO of Edelman Australia as heads of jury for the APAC Effie Awards 2021.

On being appointed, Singh said, “It is an honour to be a Head of Jury and see cases from across the Asia Pacific region, which is the world’s largest economic bloc as well as its biggest consumer opportunity. I look forward to judging some highly effective work by great brands and businesses. I’ve always advocated that brand and business are one and the same thing. I am excited to learn from experienced jury members and have rich interactions with them.”  

Huton added “I’m honoured to be invited to be a Head of jury this year to help select the best of the best work from our region. Never before has demonstrating the impact of marketing been so important as we all step up to steer brands through the global pandemic and beyond.”

Based in India, Singh comes with over two decades of global brand and category building experience and has held leadership positions in Unilever, Visa and Star-21 Century Fox.

Based in Australia since 2019, Hutton has previously worked with clients including Samsung, GSK, PayPal, Unilever and Kellogg.

The next group of jurors has been announced at https://apaceffie.com/competition/2021-jury, and the remaining heads of jury and jurors are to be introduced in the coming weeks.