royal enfield

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Opinion: 'Welcome to lure of memory'
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Oct 03, 2018

Opinion: 'Welcome to lure of memory'

The author explains what can build or damage a brand

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Royal Enfield ropes in Shubhranshu Singh as head - global brands
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May 31, 2018

Royal Enfield ropes in Shubhranshu Singh as head - global brands

Was EVP and head of marketing at Star Sports prior

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'We typically don’t participate in agency pitches which have more than six agencies': Sidharth Loyal, W+K
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Jul 19, 2017

'We typically don’t participate in agency pitches which have more than six agencies': Sidharth Loyal, W+K

The MD of W+K reveals that the 'Da Da Ding' film helped the Indian operations integrate with W+K globally, but the Delhi office isn’t hungry for awards, or desperately chasing growth

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Bajaj rides spirit of ‘brotherhood’, pits Avenger alongside Royal Enfield
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Sep 12, 2016

Bajaj rides spirit of ‘brotherhood’, pits Avenger alongside Royal Enfield

Watch the film conceptualised by Mullen Lintas here

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Weekend Fun 1: Royal Enfield’s road trip from London to Chennai
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Sep 21, 2013

Weekend Fun 1: Royal Enfield’s road trip from London to Chennai

Watch the ad film conceptualised by Wieden and Kennedy and produced by Hello Robot for the Continental GT

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W+K Delhi weaves “handcrafted magic” for new Royal Enfield film
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Mar 09, 2011

W+K Delhi weaves “handcrafted magic” for new Royal Enfield film

Royal Enfield has launched a new film, created and produced by Wieden+Kennedy, Delhi and shot by Bharat Sikka.

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