apac

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How adspend varies by medium across APAC markets: Warc
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Oct 21, 2019

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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#MeToo: Apac view - time's up for Asia's adland
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Oct 17, 2018

#MeToo: Apac view - time's up for Asia's adland

India's #MeToo outpouring could be the prelude to a larger movement across Asia.

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India is the second largest market for downloading apps
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May 07, 2018

India is the second largest market for downloading apps

APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

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Diversity in Apac marketing and comms: Enough lip service
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May 10, 2016

Diversity in Apac marketing and comms: Enough lip service

It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.

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If mobile time is me time, where do brands fit in?
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Mar 20, 2014

If mobile time is me time, where do brands fit in?

Don’t assume mobile users are just goal-oriented utility seekers, says the author

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Mobile adspend in APAC to hit $13 billion in 2017: Research
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Sep 27, 2013

Mobile adspend in APAC to hit $13 billion in 2017: Research

Key charts for Apac on ad spend and media use, from an eMarketer and Starcom MediaVest report ‘The Global Media Intelligence Report’