Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.
Don’t assume mobile users are just goal-oriented utility seekers, says the author
Key charts for Apac on ad spend and media use, from an eMarketer and Starcom MediaVest report ‘The Global Media Intelligence Report’
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