BBH India has been appointed as the creative partner for Roposo, a creator-led live entertainment commerce platform.
The agency will now develop both consumer-focused and business-driven marketing campaigns for the brand and develop integrated creative and strategic communications to break through the commerce category.
The account was won post a multi-agency pitch and will be handled by BBH India’s Mumbai office.
Abhinav Jain, Vice President, Roposo said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing to build Roposo as the leading digital destination for live entertainment and commerce, with them.”
Russell Barrett, CCO and CEO, BBH India, said, "It's the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”