RK Swamy BBDO hires Mukesh Anand as principal consultant

RK Swamy BBDO has appointed Mukesh Anand (pictured) as principal consultant. He will report to Sangeetha N, president (West) and executive creative pirector.

Before this, Anand was working with Heroes Project (HP) in Mumbai as creative director. HP is a non-governmental media campaign on HIV/AIDS in India and is supported by the Bill & Melinda Gates Foundation. His role in this project was to develop the communication plan, manage the ad campaigns and programming content.

He has also worked with McCann Erickson, JWT (then HTA) and RK Swamy BBDO Delhi. He has worked on campaigns like Elementary Education (“School Chale Hum”), TB DOTS (“Teen Hafta Bhai”) and the UNICEF Girl Child Trafficking film (“Lalli”).

Commenting on his appointment, Anand said, “R K SWAMY BBDO is a place with a rock-solid foundation and an inventive approach to work. Progressive thinking and steadfast growth with a humane touch has always been their mantra. It feels great to be back and I look forward to take on and deliver what is expected of me.”     

Sangeetha N said, “Mukesh brings with him the remarkable ability to understand the communication needs, innovate and translate the most complicated subjects into relatable creative ideas. This, combined with his team player skills and impressive creative experience, will bring in a compelling perspective to the creative leadership team in R K Swamy BBDO.”