Rediffusion-Y&R PR has been appointed as the public relations agency for Berger Paints in India following a multi-agency pitch.
Commenting on the new win, Divya Radhakrishnan, president, Rediffusion- Y&R Public Relations said, “Berger Paints was a multi-agency pitch and we are truly privileged to be chosen as their public relations partners. Our experience on the category and fresh thinking swayed the decision in our favour.”
Radha Roy, head-Delhi and national business development, Rediffusion – Y&R PR said, “I am absolutely delighted with the opportunity to do some innovative work on the Berger Paint account. It’s an exciting category and I am looking forward to the times ahead. We have been focusing on partnering business where we can actually value add to the business imperatives of our clients and we truly believe we can do that with Berger.”
Abhijit Roy, senior vice president, sales and marketing, Berger said “With the investment in infrastructure and the growth in real estate in India the paints industry will grow. At this juncture, we at Berger believe that along with effective advertising, public relations will help us create the right customer connect.”