
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Sleepwell Mattresses has awarded its creative mandate to Rediffusion Y&R. Market sources estimate the size of the business at around Rs 15 crores. Rediffusion won the account in a multi agency pitch which included O&M, TBWA, Response and Oxygen.Sandeep Madan, EVP, Rediffusion Y&R, Delhi said on the win, "Sleepwell has carved a niche for itself through constant improvement and customer orientation. We take great pride in this association and look forward to ensuring a level of creative output that matches their innovative thinking."
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.