Sleepwell Mattresses has awarded its creative mandate to Rediffusion Y&R. Market sources estimate the size of the business at around Rs 15 crores. Rediffusion won the account in a multi agency pitch which included O&M, TBWA, Response and Oxygen.
Sandeep Madan, EVP, Rediffusion Y&R, Delhi said on the win, "Sleepwell has carved a niche for itself through constant improvement and customer orientation. We take great pride in this association and look forward to ensuring a level of creative output that matches their innovative thinking."
Rakesh Chahar, CEO, Sleepwell says, "The understanding of the category, approach and creative representation by Rediffusion was distinctive. Over and above that, the commitment and passion which the team demonstrated in each interaction left an impeccable impression on us."