RedBus has announced the appointment of actor Allu Arjun as its brand ambassador.
It has also rolled out a campaign featuring Arjun, to highlight the advantages of booking bus seats on its mobile application, as opposed to booking tickets offline or through traditional booking systems.
With this association, Arjun will be the face of the brand's major campaigns.
In the ongoing campaign, the first film shows Arjun telling a bridegroom that he is sitting on the seat he booked for himself. The bridegroom, however, begs to differ and argues that it's his seat. The bride sitting opposite him calls their travel agent to confirm if they are in the right seats. After speaking to the travel agent, the couple learns that their seats are in the backseat of the bus. The film showcases how Arjun has control over the choice of his bus seat and can even provide proof of the ticket he has booked through the brand's mobile application.
The second film features Arjun telling a couple the advantages of booking a ticket on redBus and the discount offers available.
Prakash Sangam, CEO, redBus, said, “Our earlier association with Allu Arjun worked wonders for us. Since then, Allu Arjun’s appeal has increased massively across the nation and so has the popularity of the redBus brand. We, therefore, perceive a perfect match in each other’s brand image and believe he complements our efforts in reaching every town and village in the country. On behalf of the team at redBus, I’d like to welcome him aboard the redBus bandwagon.”
Pallavi Chopra, senior vice president, brand and head of marketing, redBus, said, “Allu Arjun’s return to redBus as its brand ambassador, heralds a new phase in the brand’s journey post the pandemic, helping us engage with an even larger audience as the nation looks forward to travel this summer. Our narrative of 'travel like a king', is symbolic of our unique and distinguished proposition of offering the ultimate booking and travelling experience and the new campaign is designed to get this message across to our audience across channels.”
Dileep Ashoka, general manager and EVP South, McCann WorldGroup, said, “Travel is back with a bang and so is our real king, Allu Arjun. He represents the smart savvy traveller who has embraced the redBus app to not only book bus seats online but also gets the maximum out of their bus journey. No wonder we tagged our new summer campaign ‘Travel like a king’ just like how Allu Arjun does using the redBus app.”
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