
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Red Bull has become the first brand to build a presence in PlayStation Home, Sony's much anticipated virtual world, Revolution can reveal.Red Bull has built a tropical island, featuring an aeroplane racing game based on Red Bull's real world Red Bull Air Race series.Home is currently under construction and likely to be opened up for public testing before the end of 2008.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.