Advertising Media Marketing In-Depth
Vinita Bhatia
Apr 30, 2025

RCS muscles into India’s messaging game: Agencies can’t sit this out

With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.

Early adopters are making RCS a key conversion channel, particularly for mid-funnel nudges and abandoned cart recovery.

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