clevertap
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RCS muscles into India’s messaging game: Agencies can’t sit this out
With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.
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CleverTap acquires rehook.ai
To merge rehook.ai’s promotions automation solution with its customer engagement and retention platform.
AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product officer.
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2025’s marketing mantra: Balancing AI, privacy, and retention
Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.
Cross-channel marketing 2025: Breaking barriers, building connections
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report
As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.
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