Marketing In-Depth Research and Rankings
Campaign India Team
Jan 09, 2025

2025’s marketing mantra: Balancing AI, privacy, and retention

Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.

By focusing on retention, brands can achieve sustainable growth and build stronger customer relationships.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

5 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

8 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

9 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

CleverTap acquires rehook.ai
Marketing
Apr 16, 2025
Campaign India Team

CleverTap acquires rehook.ai

AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
Marketing
Mar 13, 2025
Anand Jain

AI agents: The smart marketer’s key to unlocking ...

AI agents collapse the wall between marketing and CX
Marketing
Sep 24, 2025
Apurv Agrawal

AI agents collapse the wall between marketing and CX

When AI agents rewrite the rules of brand leadership
Opinion
Sep 10, 2025
Apurv Agrawal

When AI agents rewrite the rules of brand leadership

Just Published

Surya Roshni elevates Parul Phadke as head of marketing and advertising
Advertising
1 day ago
Campaign India Team

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

Mphasis launches global campaign redefining AI in enterprise transformation
Advertising
1 day ago
Campaign India Team

Mphasis launches global campaign redefining AI in ...

Mphasis’ new campaign, ‘AI Without Intelligence Is Artificial’, highlights contextual, intelligent AI as the foundation of enterprise transformation.

UPL launches global ‘A Farmer Can’ campaign ahead of COP30
Advertising
1 day ago
Campaign India Team

UPL launches global ‘A Farmer Can’ campaign ahead ...

UPL’s new campaign highlights farmers as central figures in global climate action ahead of the COP30 conference in Brazil.

Plush launches ‘Period Insurance’ promoting comfort in menstrual care
Advertising
1 day ago
Campaign India Team

Plush launches ‘Period Insurance’ promoting comfort ...

Plush’s new initiative ‘Period Insurance’ underlines comfort, transparency, and trust in menstrual care through its ongoing campaign.