Rajeev Sharma, ex-national head of planning and strategy at Leo Burnett India, has joined Ormax Rhodium as CEO.
Ormax Rhodium is the business consulting division of Ormax Consultants.
Vispy Doctor, MD and founder, Ormax Consultants, said, “I’ve known and worked with Rajeev for over 20 years. Very successfully. He has a unique ability to, laterally and almost magically, arrive at the central thought, the crux, of any discussion. It was mainly this that made me want him to head Ormax Rhodium. Companies that want to accelerate their growth through a well differentiated intervention will benefit greatly from this."
Sharma said, "Many things have to conspire to make organisational brands grow, but identifying precisely what brings it all together is where the high ground really is. It takes sensitivity, experience and rigour to locate this. My experience has been that whenever Vispy and I have worked together, the alchemy of skill sets has identified this sweet spot for growth repeatedly and with great accuracy.”