TRENDS has launched its new consumer engagement campaign, ‘This Holiday, Trend It’, aimed at driving shopper participation through an AI-enabled retail experience. The campaign features actor and brand ambassador Aneet Padda and will run across India from 20 April to 15 June 2026.
The fashion retail chain has positioned the initiative around the intersection of fashion, technology and travel, encouraging customers to engage beyond traditional in-store shopping. Under the campaign, shoppers who spend INR 1,499 or more at any TRENDS outlet can participate in an interactive contest by scanning an in-store QR code. Participants are then required to create a personalised AI-generated holiday song and submit the entry through the campaign microsite.
The campaign has been designed to increase customer engagement during the holiday season while reinforcing TRENDS’s positioning in the affordable and trend-led fashion category. Through the integration of AI-generated experiences, the retailer is attempting to create a more immersive shopping environment for consumers across markets.
According to the company, more than 100 winners will receive fully sponsored holiday experiences as part of the initiative. The contest structure focuses on rewarding creative and engaging entries, linking self-expression and storytelling with shopping participation.
The campaign also reflects the growing use of technology-led engagement formats within retail marketing strategies. By introducing AI-generated music creation into the customer journey, TRENDS is extending the shopping experience beyond transactions and into interactive digital participation.
The initiative places a strong emphasis on consumer involvement and user-generated content, particularly among younger audiences. With Aneet Padda fronting the campaign, the brand is also targeting Gen Z consumers through a youth-focused communication approach.
TRENDS said the campaign aims to celebrate fashion-forward thinking and individuality while creating memorable experiences for shoppers. The retailer has combined travel incentives with in-store activation mechanics to strengthen participation levels during the campaign period.
The campaign communication concludes with the message: “Shop. Create. Win. Your holiday starts at TRENDS.”
