Two99 has announced the commercial launch of MarkGrid, an AI-native Marketing Economics Platform built to deploy more than 650 specialised AI agents across the marketing ecosystem. The platform has been positioned as an alternative to the traditional agency-led services model, with capabilities spanning AI-search visibility, attribution, creative prediction, influencer compliance and reporting.
Launched on 13 May 2026, MarkGrid has been developed around the premise that marketing operations will increasingly shift from teams managing software tools to teams directing AI agents. According to Two99, the platform integrates multiple functions into a single intelligence layer, replacing fragmented workflows typically spread across analytics, attribution, social, dashboarding and advertising systems.
Founded by Agam Chaudhary, Two99 has worked across performance marketing infrastructure for brands in sectors including D2C, FMCG, automotive, fintech and lifestyle. The company said repeated operational challenges across client engagements led to the development of MarkGrid. These included fragmented data environments, attribution inconsistencies, disconnected technology stacks and reporting systems that lacked reliability for finance and marketing teams.
Agam Chaudhary, founder, Two99 and MarkGrid, said, “The agency model, as the industry has run it for two decades, is being structurally replaced — not because agencies are bad, but because the model itself is fundamentally broken. We spent enough years inside it to know exactly why, and exactly how to fix it. The next generation of marketing won’t be run by people managing tools. It will be run by people directing AI agents — and that transition has already started.”
MarkGrid has been engineered around six operational gaps identified by Two99 during client assignments. These include untracked buyer journeys, limitations of last-click attribution, content production bottlenecks, unclear creator ROI measurement, community engagement without measurable commercial impact and reporting systems dependent on manual spreadsheet processes.
The platform’s AI infrastructure includes more than 650 agents organised across 17 capability domains. Among its core offerings is ‘Model Share’, a feature that tracks how often large language models such as ChatGPT, Gemini, Claude and Perplexity surface a brand in comparison with competitors during AI-led consumer searches.
Other capabilities include an AI Content Engine that generates campaign briefs and creative assets, Dark Funnel Visibility tools designed to surface pre-click consumer interactions, and Real-Time Creator Audit systems that assess influencer content for compliance before publication. The platform also includes Pre-Flight Creative Intelligence, which evaluates creative assets for attention, emotional response, memorability and cognitive load before media budgets are committed.
MarkGrid’s neuromarketing layer has been designed as a predictive system that assesses campaign performance potential before launch. According to the company, the platform can identify underperforming creatives in advance, generate alternative versions automatically and rank creative outputs against previous campaign benchmarks.
Two99 said the launch reflects a broader shift within the marketing services industry, where AI-driven automation is expected to reshape operational and commercial models traditionally dependent on agency manpower and fragmented tool ecosystems.
The company stated that early deployments of MarkGrid have delivered more than 15% reductions in customer acquisition costs within the first 90 days, alongside a 30x improvement in time-to-first-insight and a 10x increase in content output. Predictive lead-scoring accuracy has reportedly exceeded 80%, while onboarding timelines have been reduced to 24 hours from contract signing to live insights.
MarkGrid is available through a modular pricing model starting at $1,500 per month, with enterprise-level deployments offering dedicated AI strategists and custom integrations.
