
Rahul Vengalil elevated as managing partner at Isobar
Was chief business officer

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Lenovo shifts from awareness to experience to sell ...
INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
A quarter of marketers are ‘stressed all the time’
Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.
Aquatein’s growth plan mixes wellness with numbers game
With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.
Breaking silos: The rise of the hybrid agency model
As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster brand outcomes.