Specta Quartz Surfaces has unveiled a new brand campaign titled ‘Global Superstar’, featuring interior designer Gauri Khan. The film uses humour and cultural insight to shift the idea of stardom away from celebrity and towards craftsmanship, quality and global relevance.
The narrative opens with Khan stating that she has a global superstar at home, deliberately playing into familiar cultural assumptions. The film then pivots, redefining what constitutes a global superstar by highlighting mastery, enduring appeal and international credibility, ultimately pointing to Specta Quartz Surfaces.
By subverting expectations, the campaign delivers a clear branding message while maintaining a light, self-aware tone. The approach allows Specta to assert confidence in its product without overt comparison, positioning the brand as globally competitive while rooted in Indian origin.
Ankit Jain, founder of Specta Quartz Surfaces, said quartz today represents aspiration and identity, not just surfaces. He added that the campaign was designed to communicate Specta’s global ambition with confidence and humour, while leveraging Khan’s credibility and cultural relevance.
The campaign continues Specta’s ongoing association with Khan, reinforcing consistency in brand endorsement. Her presence lends warmth and authority, particularly in a category where design sensibility and trust play a critical role in purchase decisions.
The ‘Global Superstar’ reflects a growing trend of using narrative misdirection and cultural cues to drive recall. Rather than focusing on technical specifications, the film builds brand stature through storytelling and positioning. The campaign is being distributed across Specta’s digital platforms as well as Khan’s social media channels, maximising reach among design-conscious and premium audiences. For advertisers, the film demonstrates how Indian brands can confidently frame themselves as global players without abandoning local context.
