Campaign India Team
Mar 23, 2022

Rage Coffee appoints Virat Kohli as brand ambassador

The cricketer has also invested in the brand

Rage Coffee appoints Virat Kohli as brand ambassador
Rage Coffee, the Delhi-based manufacturer of packaged coffee products has onboarded Virat Kohli as an investor and brand ambassador. 
 
With this association, Rage Coffee aims to make itself a fan favourite and acquire new customers. 
 
Bharat Sethi, founder and CEO, Rage Coffee, said, “Virat Kohli has set some unrivaled records in the top echelon of world cricket and is rightly known as the best batsman in the world. Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard! Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat both share a mutual objective – to strive for excellence!”
Source:
Campaign India

Related Articles

Just Published

11 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

12 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

15 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

15 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.