Virat Kohli regains top spot in Kroll’s celebrity brand valuation report at nearly $228 million

Kroll, the leading independent global risk and financial advisory solutions firm, recently launched the ninth edition of its Celebrity Brand Valuation Study titled, ‘Brands, Business, Bollywood.’ As per the findings, Indian cricketer, Virat Kohli reclaimed the top spot with a brand value of $227.9 million.

Kohli nudged Bollywood star Ranveer Singh to second place at $203.1 million. Shah Rukh Khan secured third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his incredible return into India’s top five celebrity endorsers since 2020. Meanwhile, Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million, while Alia Bhatt moved to fifth with a brand value of $101.1 million.

The study reveals the ranking of India’s most powerful brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The latest study, which includes the overall brand value of the top 25 Indian celebrities, is estimated at $1.9 billion in 2023, an 18% jump from the previous year.

Other noteworthy movements include the impressive rise in brand value of Kiara Advan from rank 16 to rank 12, and Katrina Kaif's return to the list of India’s most valued celebrity brands after five years.

Aviral Jain, managing director, Valuation Advisory Services at Kroll, said: “The year 2023 witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million-mark, reestablishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries."